Launch Films
The hero film for a project launch, written around the positioning rather than a list of amenities.
AI Property Films Films that sell a building before it is built.
Launch films, project reveals and lifestyle stories for residential, commercial and retail developments. The kind of property film that used to need a unit, a schedule and a completed building.
Property Films
A render shows the building. A film shows the life inside it.
In real estate you are usually selling something that does not exist yet, to buyers who need to believe in it before the first slab is poured. Conventional video production needs a finished site, a show unit, a crew and a schedule. A property film from Loomcat needs a brief, the architectural intent and your positioning.
We write the film around the life the buyer is paying for: the arrival, the light in the living room, the walk to the amenity deck. Then we board it shot by shot and generate it, working from your drawings and renders so the architecture, finishes and light stay faithful to the design.
It works for residential launches, commercial towers and retail destinations, at every stage from pre-launch teaser to handover.
What you get
Every film a launch needs, from teaser to handover.
Project Reveals and Teasers
Short films that build anticipation before the hoardings go up.
Lifestyle Films
The morning, the commute, the weekend. The life inside the building, with a consistent cast in every shot.
Commercial Real Estate Films
Office and mixed use films that sell the address and the arrival to tenants and investors.
Retail and Mall Campaigns
One campaign language across several properties, each keeping its own character.
Campaign Visuals
Key art, interiors and stills generated to match the film, for hoardings, brochures and social.
Selected work
Property films for developers we have worked with.
Residential launches, commercial real estate and retail campaigns for developers including Puravankara, Brigade, Bagmane and Orion.
How it works
Five steps between your brief and your final cut.
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01
Brief and Logline
We interrogate the brief until there is one sentence everyone agrees on. Everything downstream is measured against it.
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02
Script
Our writers draft, you react, we sharpen. No generation happens until the script is approved.
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03
Storyboard
Every shot drawn and sequenced. This is where the film gets fixed, before it costs anything to change.
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04
Direction and Generation
Our AI directors build the prompt architecture, lock the look, and generate shot by shot. Holding character, lighting and grade consistent across the whole film is the entire job here.
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05
Edit and Delivery
Cut, sound, grade, and handover in every format you need, plus the source assets, because they are yours.
Why Loomcat
Why developers use AI property films.
No finished building needed
Films are made from drawings, renders and positioning, so marketing can start at pre-launch instead of at handover.
A consistent cast and world
The same family, the same light and the same finishes across every shot, solved on the storyboard before it is generated.
Faster than a shoot
No crew, drone, permit or show unit. Turnaround runs up to three times faster than conventional production.
Questions
Questions about property films.
Can you make a property film before construction is finished?
Yes, that is most of our work. We build the film from architectural drawings, renders, floor plans and your positioning brief, so you can market a project from pre-launch.
Will the film look like our actual project?
Where you have renders, material boards or drawings, we build from them, so the architecture, finishes and light stay faithful to the design. Anything not yet designed is agreed on the storyboard before it is generated.
What do you need from us?
The brief, the project’s positioning, drawings or renders, brand guidelines and any reference films you like. If there is a brochure or a sales deck, send that too.
Do you make films for commercial and retail projects?
Yes. Alongside residential launches we have made commercial real estate films, and a retail campaign across three malls that let each property keep its own character inside one campaign language.
Can the same film become a walkaround for investors?
Yes. Investor walkarounds use the same pipeline, and the look you lock for the launch film carries into the walkaround and the deck.
Which markets do you work in?
We work with developers across the United Arab Emirates, Saudi Arabia, India, Canada and Qatar.
Launching a project?
Send the brief and the renders. We will tell you what the film should look like, how long it will take and what it will cost, usually within two working days.
Start a project